While utilizing digital channels such as social media, ecommerce sites, and blogs can be extremely helpful for increasing reach and revenue for most businesses, digital channels are … An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Being digital is about using data to make better and faster decisions, devolving decision making to smaller teams, and developing much more iterative and rapid ways of doing things. Innovative new technology like unified communications which brings dispersed applications together on the same device can make employees more efficient, productive, and satisfied. “Going to work” doesn’t just mean turning up at the same bland office every day and sitting at a desk. Why You Need a Sales Funnel to Become a Top Sales Performer. The study also found that the pairing of content marketing and social media marketing effectively helps businesses reach more consumers. Some of the destinations are a bit surprising. Using analytics or the basic website tool provided by your hosting company, you can easily track how many clicks, views, or responses your product or campaign got at a very low cost. The key is to implement a strategy for secure and versatile communication before your employees start to use their own devices, without your input. Residential Proxies: Which One Is the Best? There’s more to the connections we make each day than the conversations we have on the phone. For many businesses, “going digital” means that your paper processes become digital processes. This way, you can develop a change implementation plan that aligns with your existing infrastructure. Companies that fail to keep up with market-changing innovations run the risk of going bankrupt. As the lines between the physical office and employee productivity continue to blur, firms have begun to embrace and implement new technology that breaks the shackles of the standard single-location company. Today, "digital transformation" refers to how companies are reinventing themselves for the digital world. And, there’s no doubt that the process takes time, investment and patience. Readers can engage using the platform that suits them best. The people using the technology in your organisation need to find it as empowering and supportive as possible if they’re going to give customers the level of service they’re looking for. The key here is to find out how your staff prefers to communicate before implementing anything new. By going digital, companies can bring more than just their workforce together, but also their entire architecture. Businesses have always had to disrupt themselves, but now, in … Digital transformation is changing the way business gets done and, in some cases, creating entirely new classes of businesses. There are a lot of computer software and applications that are available to help you get more organized and get rid of the mess. Digital technology evolves every day, and with each improvement comes increased productivity for businesses. Digital Competition – Companies are under ever increasing pressure to compete digitally, and long established business models are being disrupted by “born digital” start-ups Customer Expectations – Customers expect a good experience across all touch points, you must ensure their interactions are seamless and exceptional The question is: Where are all these entrepreneurs and their tech companies going? The concept of work has evolved, to a point where businesses are no longer just points on a map, they’re constantly-connected enterprises operating from various locations across the globe. All data and paperwork could be stored in a computer system, backed up with an online storage or an external drive. Over … With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). This includes social media, analytics and project management interfaces. Putting money aside, the greatest universal benefit that technology has given businesses is that it has made it easier to connect with other people. Are You Getting the Most Out of Your Lead Management? 7 Business Takeaways from 14 Digital Transformation Statistics • Investment Is Increasing. Noah Weidner. Information can even be implemented in the form of virtual assistants that offer contextual support to employees. Yes, there’s probably none. Its techniques are preferred by a growing number of brand marketers because it tells a story. Gone are the days of direct sales. This foundation is made up of two elements: Mind-sets. What’s interesting about this is that it’s not the companies that are driving this change. How Instagram and Facebook Help Business to Generate More Sales? A recent Nielsen survey found that mobile device users spent 30% of their time on social media. When Sales Slow Down, How Will You Respond? The thing about blogs is they are simple, engaging and easily builds connection with consumers. As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. A report by the Altagamma-McKinsey Online Observatory found that 20% of online and in-store sales were driven by online marketing. I am a futurist who spends most of her time monitoring social behavior in search for new consumer and trends. With digital transformation, companies are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person. What Are Reverse Mortgages and Home Equity Loans? Going digital requires dedication and commitment from every person. Using creative digital solutions gives you a competitive edge in your business world and a proper digitalization plan can help reinvent processes, improve quality and promote consistency. Going digital doesn’t mean having a website, or having a Wechat account that sends fliers. In leading sectors, digital and mobile aids help workers do their jobs more efficiently, and routine tasks are digitized at the same time as new digital jobs are created. But it’s not true that taking business online and doing digital marketing is expensive. A look into the pivots being made and what companies need to consider when moving to digital … Another online marketing strategy is creating and maintaining a blog. Having a digital communication system will allow employees to be more productive and focus on other tasks sooner. The U.S. Environmental Protection Agency estimates that some 5,260,000 tons or 10.5 billion pounds of paper products were wasted and recycled in 2010. If you would like to know more about why going digital is important to raise awareness of your business, visit our interview with Manchester’s own SEO expert Andy Kinsey. Most enterprises are in the midst of a digital business transformation meant to keep themselves competitive in an expanding digital market. There are several facts and statistics about Digital Transformation and its importance for modern companies. Going digital is a convenient and effective marketing strategy because of its low start-up costs, extensive reach and popularity. The more information any business has, the more powerful it becomes. The final element of our definition of digital is about the technological and organizational processes that allow an enterprise to be agile and fast. Through the years, content marketing had grown to a $44 billion industry in 2013 according to the Custom Content Council. This traditional way of office communication is a colossal waste of time. Hail the era of indirect sales. This is much cheaper than keeping loads of files in a cabinet or storage. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. The IDC estimates that 40 percent of all technology spending will go toward digital transformations, with enterprises spending in excess of $2 trillion in 2019. By going digital, a business or company provides its customers a varied reading experience. There are many reasons why companies are making this change: Save Cost; Global Reach Would you like to write for Tweak Your Biz? Most companies are jumping on the digital bandwagon without understanding what it is really doing for them and what the consequences are. So if one thing is clear it’s that digital is driving business and that to succeed in your vertical you need to be on top of your game in this most important sector. As a result, healthcare companies are being proactive by investing in wearable technology devices that can provide up-to-date monitoring of high-risk patients to determine the likelihood of a major health event. Everyone is online so why aren’t you? How do you keep them safe? The right digital workplace strategy allows enterprises to bring down the communication barriers in their enterprise, and transform staff experience for greater growth, productivity, and innovation. Blog marketing helps your business become a trusted source of information. If a customer searches your business on Google and didn’t find it, chances are he will look for another one. The workplace has changed. The top three “trending” industries prove that online visibility translates to business visibility. Is New Car Technology Really Reducing Accidents? 3. It found that 79% of consumers follow brands on social networking sites to get more information. Defining a digital workplace is tough. Video can make presentations, collaboration, and meetings more engaging and effective by providing a deeper face-to-face experience regardless of where participants might be located. How long does it take to print a document, walk it over to the fax machine or to another office and wait for receipt? 4 Reasons Why Companies Go Digital To Survive COVID-1 COVID-19 may be challenging brands and retailers across the world but those that have invested in building out digital capabilities are continuing to generate sales and engage with customers at a time when commerce has otherwise ground to … For some companies, digital transformation may be seen as a costly and unnecessary commitment. How long would it take an employee to browse through them whenever necessary? The momentum is also on the digital’s side as these numbers are expected to reach $27.8 billion in the next five years. digital business transformation, which is more in line with the business aspect of the transformation. Virtual Assistant: Amazon Echo – 2nd generation. I use the information to create viral and useful content. In this post, we are going to take a look at the success cases from different industries. It means implementing the analytics, AI, and other solutions that can take advantage of everything from your buyer journey details, to the conversations you have with customers. However, ultimately, it’s the businesses that adapt and adopt that are … Going digital is very expensive. In fact we hear a lot about the digital landscape or the digital workforce or digital marketing. Its techniques are preferred by a growing number of brand marketers because it tells a story. While improving customer experience (CX) is the end goal of many organisations today, the first thing you need to do to get a better customer experience, is support your employees. We take a look at some big-name examples. That is no surprise since it also found that 61% of customers say they feel better and would likely to buy from a business that offers custom content. Work for the modern environment is no longer a destination, it’s a commitment to reaching unified goals shared by a constantly connected, but ever-more dispersed group of individuals. Video communication has emerged as just one of the solutions to make external and internal comms more immersive for the modern company. Some of the statistics are below: In the year 2014, about 88% of digital strategists and executives stated that their business or company was going through a formal digital … They’re not thinking about a big, bold aspiration that just satisfies today, makes me “me too” with my competitor, or is an incremental way of thinking about it. Gartner predicts that, by 2025, every industry will be transformed by digital business. As such, employees are more dynamic, diverse and empowered than ever before. There are also enterprise collaboration systems that you can download for efficient communication with people in the workplace or even virtual teams scattered all over the world. Why Sports Betting Companies Are Going Digital. Understanding the new, digital customer experience; 3 ways to get started with a digital transformation strategy; Digital transformation is forcing companies to change their business models and adapt to the new market reality. As smart mobile devices become more essential in the consumer world, employees expect to be able to access the same technology in their business lives. Filing and archiving information the old way does not only take too much time but highly inefficient. According to Deloitte, not only would 64% of employees be happy to get paid less if they could work away from the office, but organisations implementing strong digital tools see as much as a 20% increase in employee satisfaction. Going paperless will not only save your business money but will also save the environment. Communication has expanded. Recognizing this inevitability, 52% of CEOs and senior business executives say their organization has a digital … With more and more customers doing online research before making a purchase, the returns on investment for online marketing is on a roll. It is easier to track the progress and success of a business when it is online. Mobile technology can break down some of the boundaries that prevent online training, meetings, and video learning from evolving. Instead, it’s about taking your own distinct digital transformation (DX) journey, based on what you know about your employees, and what they need for productivity. Is it time for you to embrace a digital workforce? The name of the game in business today is digital. The concept of work has evolved, to a point where businesses are no longer just points on a map, they’re constantly-connected enterprises operating from various locations across the globe. This could even go higher as new technologies are incorporated into the lives of customers. That is one of humanity’s absolute truths — people are impatient, people are hungry for information, and people want it with just one click. “Going to work” doesn’t just mean turning up at the same bland office every day and sitting at a desk. How To Choose An Inspirational Banner For Your Business, Key Points To Consider Before Developing A Mobile Application, How To Thrive as a Business With Remote Staffers, How To Drive Traffic To Your Food Blog Using Pinterest. While many companies are still struggling with how to channel their digital ambition, there are others whose strategies stand out and who thanks to embracing new technologies have strengthened their empire. The answer isn’t simply investing in as much new technology as possible. By having online presence, you will get valuable information such as the number and demographics of your visitors — what they like, where they are from, and so on. November 23, 2020. So, how do you create your own digital workforce? How many filing cabinets would a business need to keep all important documents? By blogging on a regular basis, brand connections are strengthened. A little bit of innovation can go a long way for a digital workforce. Depending on who you ask there are plenty of different translations of this term, ranging from the “interconnected web of technologies” employees use to do their jobs, to the natural evolution of a workplace environment. It also found the total sales from pure digital marketing generated a $12.5 billion optimal profit. Here is a closer look at the top three reasons why all companies need to embrace technology as soon as possible. Actually, digital marketing is much cheaper than offline marketing. Ans– A lot of business owners have the cost factor in their mind. Introducing the Digital Workplace: Why Businesses are “Going Digital”, Microsoft Teams December Update 2020 - Christmas Special, UC Trends 2021 - Harry Moseley, Global CIO, Zoom, Streamlining UC & Collaboration Environments in the Digital Workplace, UC Trends 2021 - Lorrissa Horton VP & GM of Webex Strategy and Online Business, Cisco Collaboration, Enhancing CX with Microsoft Teams and Vonage, Reinventing Voice Artificial Intelligence with AudioCodes, Why Avaya Redesigned Avaya Vantage During the Pandemic. While the ability to work from home is a benefit many employees value, many companies lack the technology infrastructure structure to offer that capability without some sacrifices to … I can’t invest that much. I also share the latest and upcoming trends in the global market. 4 popular destinations for tech companies. This consolidation of the company processes and operations enables the business to connect with their target audience and satisfy their needs. People and culture lie at the heart of any workplace performance, and the more solutions you have available for efficient communication and collaboration, the easier it will be for your company to evolve. Essentially, it’s a move towards a more advanced workplace, driven by several key trends: As workplace demographics continue to shift, employers are embracing technology to facilitate a multi-generational workforce, adapt to the growing demand for mobile devices, and explore opportunities for increased productivity. The influence of the Internet and digital media is undeniable. Most digital workforce experiences will include a consideration of: Communication is always at the heart of business transformation. 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